Post by account_disabled on Jan 24, 2024 6:57:05 GMT
Internal data is beneficial for efficiency and innovation within an organization. But, these data are probably more valuable abroad. Using internal data for content marketing is a strategy to increase brand awareness . Here's why: journalists want to have "never-before-published" data in their hands. The data of each company is 100% unique , accessible only by you . This makes them very valuable in the eyes of reporters. By creating newsworthy stories from your data, you're giving the press exactly what they want. So, new information that no one else has shown before. Here are some of the best examples of the use of internal data by PR and marketing teams: To draw attention to current events The world of content marketing continues to expand. More brands than ever support journalistic practices for stories about them. It makes sense for marketers to take the initiative to collect and share their own original data. When your content serves as a source of new information, your brand becomes an active player in the vast digital publishing space. Previously, content marketing teams followed the news. This ensured that their content calendars were up to date with the latest cultural events and data.
Today, many companies are creating news by observing news about con B2B Email List sumers that are of interest to the media. Marketing analytics agency Jumpshot identifies online behavior trends worldwide by tracking billions of web clicks. These are used to collect targeted data. Jumpshot curates data for PR stories that can be captured by the press. After the 2016 American election, the company released some shocking data. They showed a large number of clicks coming from Facebook, all fake news. This helped to confirm suspicions that social media had played a major role in the spread of this news. This data from Jumpshot is used by portals all over the world. Athenahealth cares for the health of about 80,000 people and manages their financial and clinical data. It also has data on 90 million patients. The company has launched a digital magazine, athenaInsight. Why? To tell the stories that show the complexities of the healthcare industry. From the spread of the flu, to signs of the Zika virus, the ability to have data about current health issues in real time makes Ath enahealth 's material extremely valuable. The content director has stated that.
The company has several times declared data faster than the state health organizations." A great use case for internal content, why not great PR for you too. Identifying trends in your field Wayfair uses consumer transaction data to identify the latest trends. They range from styles and colors to specific parts of the home that people are shopping for. Julie Cassetina, public relations manager at Wayfair, says segments like which cities buy the most Halloween decorations and unusual wedding gifts have proven successful in generating press mentions. Person giving presentation-Photo by Teemu Paananen on Unsplash Online food delivery service Grubhub began integrating customer order data into customer stories. Storytelling is now an integral part of their PR program. GrubHub has become part of social networks, reaching new audiences as well as more specific markets. Campaigns are trend-oriented picks, such as the most popular dishes for 2018 and a series of monthly posts on the company's blog about the most ordered dish of the moment. Originality is clearly a powerful force in content strategy that differentiates serious, quality brands from the competition.
Today, many companies are creating news by observing news about con B2B Email List sumers that are of interest to the media. Marketing analytics agency Jumpshot identifies online behavior trends worldwide by tracking billions of web clicks. These are used to collect targeted data. Jumpshot curates data for PR stories that can be captured by the press. After the 2016 American election, the company released some shocking data. They showed a large number of clicks coming from Facebook, all fake news. This helped to confirm suspicions that social media had played a major role in the spread of this news. This data from Jumpshot is used by portals all over the world. Athenahealth cares for the health of about 80,000 people and manages their financial and clinical data. It also has data on 90 million patients. The company has launched a digital magazine, athenaInsight. Why? To tell the stories that show the complexities of the healthcare industry. From the spread of the flu, to signs of the Zika virus, the ability to have data about current health issues in real time makes Ath enahealth 's material extremely valuable. The content director has stated that.
The company has several times declared data faster than the state health organizations." A great use case for internal content, why not great PR for you too. Identifying trends in your field Wayfair uses consumer transaction data to identify the latest trends. They range from styles and colors to specific parts of the home that people are shopping for. Julie Cassetina, public relations manager at Wayfair, says segments like which cities buy the most Halloween decorations and unusual wedding gifts have proven successful in generating press mentions. Person giving presentation-Photo by Teemu Paananen on Unsplash Online food delivery service Grubhub began integrating customer order data into customer stories. Storytelling is now an integral part of their PR program. GrubHub has become part of social networks, reaching new audiences as well as more specific markets. Campaigns are trend-oriented picks, such as the most popular dishes for 2018 and a series of monthly posts on the company's blog about the most ordered dish of the moment. Originality is clearly a powerful force in content strategy that differentiates serious, quality brands from the competition.