Post by account_disabled on Mar 9, 2024 3:05:38 GMT
On the contrary, the "Standard catalog" can be a good alternative for products with little competition or for entrepreneurs/companies that are starting their activity and have a much tighter budget. At this point a determining factor also comes into play: time. If it turns out that you have very little time to create your catalog since you need it for a specific campaign or to "Get by" on some occasion, a predetermined catalog can get you out of trouble. Who is it Country Email List addressed to? Logically, it is not the same to direct a catalog directly to a professional/distributor in the sector (b2b) or to a salesperson/end customer (b2c). Slings technical sheet slings technical sheet in the first case, a professional in the sector will require content with specific images, technical data, graphs, comparative tables, etc. Our purpose will mainly be to technically show our product from a quantitative point of view, without forgetting the overall aesthetics of course. Ikea catalogue, a clear example of visual impact in the second case, a salesperson or an end client will need something that will be much more visual, dynamic... That is, impressive.
In addition to these two large blocks, there are many intermediate options, mixes, sectors... We have to think about all the details! What do we highlight: prices or products/services? This is usually a small “conflict” point when we design a catalog. It is very important to define it in the first phase (sketch, graphics and line of communication), since it can influence to a certain extent the arrangement of elements and final design. In the case of having a marketing team or a defined communication strategy, this point is clarified beforehand. If this guideline does not exist, we could take it as a rule that prices should stand out from the rest when they are very specific, temporary advertising campaigns or with new/exclusive products . For example, a promotional campaign in which we want to introduce a new product/service to the market and we offer an exclusive discount for the first customers or a limited edition of one of our products. In the rest of the cases, the product or service that we offer should stand out since it is what provides the differentiating value in our catalog.
What photographs should I choose? Custom vs image bank it is very important to take into account what we already talked about in the first point of this post and analyze very well the target, the target audience, the purpose…. And so we can make the best decision that suits our needs. Starting from this basic premise, professional photographs of our specific product, our offices, our team... Will allow you to communicate exactly what you need, what has been set in the sales strategy or with the tone of communication that has been defined in the marketing strategy. Photo product octavio mazza cheese from luca product photo taken by one of our collaborating photographers on the other hand, there are image banks: providers of photographs taken (normally by professionals, but there are also amateurs) that are organized by subject and type of document (images, illustrations, gifs, videos...). These banks normally work through the purchase of credits or packages, allowing access to professional images at an affordable price as long as you are willing to compromise on customization. Some of these banks are adobe stock , fotolia , istockphoto , etc.