Post by amirmukaddas on Mar 14, 2024 6:24:49 GMT
If actually some idea about what it could mean and the weight it could have has popped into your mind, or if you instead want to lighten the darkness that assails your thoughts when reading this word, in any case, we are here to solve the problem. Value co-creation: what is it? Let's start by saying that the reason why the concept of value co-creation was born goes far beyond a simple temporary fad. It is certainly the result of the reversal of direction that marketing in our times has undergone, which is comparable, if not entirely certainly in part, to the Copernican revolution of economic thoughts, and which has meant that the centrality of the customer has become increasingly crucial until it becomes indispensable. From here it was a very short step to talking about content co-created together with consumers. We are talking about the direction in which all the largest international brands are now frequently going, using their consumers to generate content in order to actively involve them not only in the creation of the product itself, but in the entire process, obviously including the advertising activities.
We talked to you about this topic a long time ago, giving you as an example the case of Fiat , which decided to involve its most loyal consumers in the entire process of creating the new Fiat 500. We are talking about something that happened way back in 2007, confirming the fact that the trend reversal has been underway for some time now: the customer is no longer guided towards the brand, but is himself Denmark Telegram Number Data the fulcrum from which the brand is regenerated and draws new lifeblood. It is in fact an activity capable of merging the value of the brand with that of consumers. In addition to the normal consequence of a broader change that involves marketing in every aspect, value co-creation is also the result of the need to bypass tools such as ad-blocking as well as the interest in riding the wave of unchallenged development of new communication tools such as social networks. The Lego Ideas case From Socialmediatoday we take two very successful examples to make you understand what we are talking about.
The first is from LEGO which in 2008, with the LEGO Ideas initiative, decided to focus on play-sets born from the ideas of its fans shared via the brand's website: From 2008 onwards, it was LEGO fans who generated all the brand's play sets, from the one inspired by "The Big Bang Theory" to the one inspired by " The Beatles ". LEGO was one of the first companies in the world to understand that this new method would be truly fruitful, customers feel an integral part of the creation of the product they have always been fans of and connect much more deeply to the brand than they would with other types of engagement, without forgetting that consumers are an enormous source of creativity and ideas, an infinite Brand Lab that always generates new winning ideas. Another aspect not to be underestimated is the greater peace of mind that this activity allows when you decide to launch a new product on the market since it will automatically be approved by those who contributed to creating it.
We talked to you about this topic a long time ago, giving you as an example the case of Fiat , which decided to involve its most loyal consumers in the entire process of creating the new Fiat 500. We are talking about something that happened way back in 2007, confirming the fact that the trend reversal has been underway for some time now: the customer is no longer guided towards the brand, but is himself Denmark Telegram Number Data the fulcrum from which the brand is regenerated and draws new lifeblood. It is in fact an activity capable of merging the value of the brand with that of consumers. In addition to the normal consequence of a broader change that involves marketing in every aspect, value co-creation is also the result of the need to bypass tools such as ad-blocking as well as the interest in riding the wave of unchallenged development of new communication tools such as social networks. The Lego Ideas case From Socialmediatoday we take two very successful examples to make you understand what we are talking about.
The first is from LEGO which in 2008, with the LEGO Ideas initiative, decided to focus on play-sets born from the ideas of its fans shared via the brand's website: From 2008 onwards, it was LEGO fans who generated all the brand's play sets, from the one inspired by "The Big Bang Theory" to the one inspired by " The Beatles ". LEGO was one of the first companies in the world to understand that this new method would be truly fruitful, customers feel an integral part of the creation of the product they have always been fans of and connect much more deeply to the brand than they would with other types of engagement, without forgetting that consumers are an enormous source of creativity and ideas, an infinite Brand Lab that always generates new winning ideas. Another aspect not to be underestimated is the greater peace of mind that this activity allows when you decide to launch a new product on the market since it will automatically be approved by those who contributed to creating it.